In November 2001, the Segway’s father, Dean Kamen officially changed company name to Segway.LLC;
November 2008-Segway CTO Doug Field is removed by jobs as Apple’s Vice President of industrial design
December 24, 2009, Segway is United Kingdom entrepreneurs Jimi Heselden acquisitions;
September 28, 2010 Heselden, ride the Segway accident falling off a cliff fell into the River were killed;
On February 28, 2013, Segway Segway company acquired by SSI;
On April 15, 2015, the Segway was purchased by Ninebot in China.
Dang small series include out Segway of these past resume, only found recently of once acquisition has not Segway first times “was sold”, this had was Qiao Bang main as “next generation transport” of things, because founder Dean Kamen Edison as of invention traits, in it established of early on application has many patent protection, let its has been partial content North America; also because products positioning, and road right using, reality factors, has been not vex not fire, until this once was Ninebot acquisition.
But after the Segway is acquired, how to face the new owners Ninebot; how to deal with Sequoia, millet, Shun, Huashan these investors? Perhaps we can learn from Lei feng’s network of one of the parties, Ninebot Wang, co-founder of the recent interview to find some clues.
To dream and purchased
In launches after didn’t long, Huashan capital implementation Director from strategy angle wrote has a article fast fish eat slow fish Ninebot by what acquisition Segway of merger process articles, which talked about has Ninebot and Segway CEO Roger Brown there importuning Hou reached acquisition of many details, everyone can to turned to detailed a see, but except importuning this killer, Ninebot joint founder iono said also has following these factors.
“Segway was acquisition Qian actually is in is smooth of State, it annual probably 10%-20% of growth, in Western for, mature Enterprise has 10%-20% of growth actually not is poor, profit also many, they live to is moist of, so a began other does not wants to sold, but we to has a is good of Promise, is we can through complementary to a better of future. ”
Remember, Ma said, not technology that changed the world, but the technology behind the dream, likewise, two equally good technology companies, this Promise is also about dreams
“The Segway is a commercial brand of civil-Ninebot is a brand, a 2B, a 2C, we’re exactly complementary.
In addition, the Segway advantages of global regions in North America and Australia, as well as the Middle East, and our strength in the Asia-Pacific and Europe, between the two are complementary, if combined be imponderable effect.
Finally, the patent problem is known, before North America because of patent problems, balance of domestic cars are not sold with much fanfare, after the acquisition, as the outside world guessing it, we will take a Segway patent advantage quickly opens the North American market. ” Incipio iPhone 6 Plus
Will be licensed to other manufacturers getting royalties? Small series of the opportunity to cross-examine.
“Currently there are no plans, but don’t mess with us, we give you, kill you, huh,” Wang said half joking and half serious.
Help the local capital for sale
Due to their participation in the acquisition of capital are some of the top VCs, small wonder how did Daniel get together, asked iono why, but don’t want to make a “big” secret.
“Sequoia Capital is not a lack of money, they also want them to vote to become the industry’s global leader of enterprise, and acquisition of Segway for us, is a quickly becoming the globally and accelerate action, Sequoia visions of hope will come true.
In balancing the car industry, if considered in the a-share market, we cannot tell you, but in us or Hong Kong stocks listed, may be foreign investors, IP (patents and other intellectual property risk) are indespensible for a Bank, but after the purchase of Segway is actually tantamount to let IP in the future, no intellectual property defects, so investors are assured. ”
Small series see the subtext of this passage is: VCs are willing to give you money, is because I can see you after making certain moves, at the time of public release, basically no obstacles, which allows them to quit with the listing likely to increase business success, so as to achieve the objective of money.
And millet, and Shun for, and Huashan capital of intervention, iono said is such of reasons “millet side is for strategy investment of relationship, Shun for Fund we big can put it as a a only General of Fund, Huashan capital there is is because some opportunity coincidence, they also for we introduced has some abroad claims,, everyone in interests pursuit Shang is as of, such on poly to with has”.
Their young boss Ninebot management
A lot of people are curious about a problem, after the company was acquired, new owners how to manage? Executive Director of the mountain above the capital was specifically mentioned in the text before “in order to ensure the acquisition of Segway’s core management stability and growth, both sides agreed on the Segway’s core management bonuses and retention and incentive plans tied to the performance of” Xiao bian asked iono how to address this critical problem?
“Coming together, we have many people in the United States experience, experience in four, in Google’s experience, experience in Silicon Valley, so to speak, now the main problem is not Chinese and American cultural differences, but the age difference. In view of the average age at about 30 of us, Segway with a mean age of 45-50 years or so, we should give them a shout predecessors; but in business, somehow, they were 10 years ago, that kind of thinking, in this context, we need to run. ”
Exactly how to run it? –“Should not only respect the Segway team glory and history of the industry, but also did some pioneering work, so they have added new vitality to this, we might merge channels and jointly develop new products to run, because the two teams work together to develop new products is actually a very exciting thing. ”
Reached a crucial channel for mergers, Wang industry chains give us an example.
“If a new product, both in the chain there’s room for more optimization, because Segway 70% supply of raw materials by the Chinese, in fact there is lots of room to optimize its supply chain, and reduce the price, lower quality of optimization.
After the acquisition, we will do a merge of both existing supply chain, for example, the same quality suppliers, you give the order is 10,000 or 100,000, its price is definitely not the same, so we acquired purpose from the beginning can achieve. ”
Good riddance of Segway
Recall Qiao Bang master was alive on the recommendation of the father of the Segway, “this market is too big, with its production and sales of a company than patents company authorized, each car only $ 100, can still make a $ 50 billion business.”
But he certainly not thought Segway in to commercial market of when encountered so more resistance, positioning of problem, and second any boss was fell died of negative effect, and frequently was sold of unrest, most key of, real not practical of problem, one industry people had told Lei Feng network “Segway sold has so years, not price of problem, but not practical of problem, Tesla so your short time also than it volume big”.
Small series think, although Segway no reached Qiao Bang main initially of dream, but this Seaway was acquisition, instead may is good, a exotic national of huge market potential, a blood enterprise of joined, if can let Segway of value 100% was using, and addition a Enterprise fissile out a paragraph new of, and real of, and iPhone as of consumption level products, that Segway even is found has best of home.
Conversely, if the Segway as a motorcycle, the Google income and then sold to Lenovo, that’s its sadness.
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